Alex co-founded the creative communications agency Perfect Day in 1999. Today, Perfect Day has offices in both London and Canada.
The ethos at Perfect Day now can be summed up simply. It looks to do great work for individuals, businesses and not-for-profits who do great things. They work for clients who inspire them, excite them and surprise them – people who are passionate about what they do and who strive to change the world for the better.
Current clients include: The Bill & Melinda Gates Foundation, The United Nations, INSEAD, Project Everyone and The Bertarelli Foundation. They are currently working on campaigns in Botswana, Uganda, Ghana, Kenya, BIOT, France, USA and Singapore.