Dr. Nadine Chahine, Principal, Arabictype will present “The Branding of Brexit”
Abstract: The vote on June 23, 2016 was a divisive moment in British history, driven by fierce campaigning by both sides. This talk will look at the variety of reasons (historical and current) why the vote turned out the way it did, and uses those as a way to judge the efficacy of the design campaigns of the two sides.
Dr. Nadine Chahine is an award winning Lebanese type designer and Principal at Arabic Type. She has an MA in Typeface Design from the University of Reading, UK, and a PhD from Leiden University, The Netherlands. Nadine’s research focus is on eye movement and legibility studies for the Arabic, Latin, and Chinese scripts. She has numerous awards including two Awards for Excellence in Type Design from the Type Directors Club in New York in 2008 and 2011. Her typefaces include: the best-selling Frutiger Arabic, Neue Helvetica Arabic, Univers Next Arabic, Palatino and Palatino Sans Arabic, and Koufiya.
Nadine’s work has been featured in the 5th edition of Meggs’ History of Graphic Design and in 2012 she was selected by Fast Company as one of its 100 Most Creative People in Business. In 2016 her work was showcased in the 4th edition of First Choice which highlights the work of the 250 top global designers practising today.